Hi there! I’m a strategist-executor on a mission to make healthcare more human.
I design and implement end-to-end user journeys, including digital and “offline” touch points, to increase health and happiness. My skills intersect UX design, product management, marketing strategy, human-centered design, and service operations. Whether conducting user research, designing user interfaces, or optimizing workflows, I define and measure success not only based on the countable results achieved, but also by how people feel.
Recent UX Projects
As a long-standing volunteer with Kings County Tennis League (KCTL), a 501(c)(3) non-profit that provides free tennis instruction to youth living in and around Brooklyn Public Housing, I sought ways to expand my contributions. Most recently, I've been applying my design skills to address some of the highest pain points for KCTL stakeholders.
AI Tools Leveraged: Figma Make, ChatGPT, ChatPRD, Claude.
Student Attendance App
Developed a high-fidelity prototype to improve the student check-in process.
Volunteer Engagement App
Designing a mobile-responsive web app to support volunteerism.
Select Case Studies
Digital onboarding channel development
Piloted and scaled a new self-service channel that enabled more patients to express urgent needs and access care on their own terms.
Fully-remote COVID study
Designed and implemented an at-home coronavirus antibody study that successfully demonstrated a proof of concept for future epidemiological research.
Care-at-home program for heart failure patients
Designed a connected mobile app experience for patients and care teams to deliver “n of 1” personalized care at scale.
Nextdoor behavioral diagnosis
Reviewed Nextdoor’s user experience through a behavioral science lens and designed 3 solutions for testing.
Experience Highlights
User experience (UX) and service design have been threads across the work I’m more energized by throughout my career of 12+ years.
Deloitte Consulting
Business Analyst—Manager
Identified that one of my superpowers is taking a user-centered lens to all my work, from designing deliverables for senior leads to motivating teams.
Gained product/design experience working alongside digital product teams.
Booth School of Business
MBA Graduate
Concentrated in Entrepreneurship courses, which allowed me to apply human-centered design to business problems.
Designed first-year student curriculum as Leadership Effectiveness & Development (LEAD) facilitator.
Formation Bio
Group Product Marketing Manager
(among other hats!)
Conducted user experience research (UXR) to design effective patient recruitment and retention strategies for clinical studies.
Introduced and owned service design blueprints for cross-functional initiatives, with a particular focus mitigating “unhappy paths.”
Cityblock Health
Director, Service Design;
Senior Director, Product Mgmt.
Co-founded ops/service design team working at the intersection of the Clinical and Product functions.
Facilitated design sessions and worked hand-in-hand with Behavioral Design team to improve patient experience.